H&M teams up once again with the Coachella Valley Music and Arts Festival, creating a co-branded collection for girls and guys under the claim #HMLovesCoachella. Catching the on-the-road vibe and aesthetic, H&M delivers a street savvy collection infused with playfulness, ease and sense of belonging. The collection will launch in all H&M stores in Malaysia on March 31st.
The H&M Loves Coachella collection features a line-up of iconic pieces and freewheeling playfulness. The overall look is about personal style, mixing, not matching, and conveying a message of ease and freedom.
Article by Yusfariq, source by H&M Malaysia